Top 5 Trends in Custom Printing for Businesses in 2025
29 January 2025
Printing is an essential part of business operations, marketing campaigns, and events. Whether you’re creating flyers for a grand opening or posters for an event, high-quality printing can leave a lasting impression. However, managing costs without compromising on quality can be a challenge. This guide will share actionable budget-friendly printing tips to help you achieve professional results while keeping expenses in check.
First Colour, a leading commercial printer based in the heart of London, has been at the forefront of these changes, offering tailored solutions that cater to the dynamic needs of businesses. With a focus on eco friendly printing, personalised designs, and cutting-edge technologies, First Colour is ready to help businesses navigate the printing landscape in 2025.
Let’s explore the top five custom printing trends shaping the business world in 2025 and how First Colour can support your brand’s success.
Trend #1: Eco Friendly Printing Practices
Sustainability is no longer a trend, it's a necessity. As consumers and businesses alike become more environmentally conscious, the demand for eco friendly printing has surged. Companies are looking for ways to reduce their carbon footprint while maintaining high-quality prints.
Materials like recycled paper, biodegradable inks, and energy-efficient printing methods are becoming standard in the industry. These sustainable practices not only help the environment but also appeal to eco-conscious consumers, creating a positive brand image.
At First Colour, we are proud to offer eco friendly printing solutions that help businesses meet their sustainability goals. Whether you’re looking for printed materials that use recycled paper or want to incorporate biodegradable inks into your branding, our team can provide sustainable, high-quality options that align with your environmental values.
Trend #2: Personalisation at Scale
In today’s competitive market, businesses are seeking ways to stand out, and one of the most effective ways to do so is through personalisation. Whether it's branded packaging, event materials, or promotional items, customers are increasingly drawn to products that feel unique and tailored to their needs.
Variable data printing (VDP) has made it easier for businesses to create personalised materials at scale. VDP allows companies to customise designs based on customer information, enabling businesses to send targeted messages and offers that resonate with individual customers.
First Colour excels in producing high-quality, personalised prints that are both efficient and scalable. Whether you’re running a large marketing campaign or need personalised promotional items for an event, we can help you bring your unique vision to life quickly and effectively.
Trend #3: Innovative Materials and Finishes
To capture the attention of customers in 2025, businesses will need to push the boundaries of traditional printing by incorporating innovative materials and finishes into their designs. Textured finishes, metallic foils, and 3D printing effects are becoming increasingly popular as companies seek ways to make their printed materials more engaging and memorable.
These unique touches can elevate a brand's materials and provide a tactile experience that makes an impression. For example, using metallic foils on business cards or brochures can add a touch of luxury, while textured finishes can make packaging stand out on the shelf.
First Colour offers a wide range of premium materials and finishes that can help your business create print materials that are as memorable as they are visually stunning. Whether you're looking for high-end packaging or custom marketing materials, our advanced printing capabilities ensure that your brand will shine.
Trend #4: Augmented Reality (AR) Integration
Incorporating Augmented Reality (AR) into print materials is an emerging trend that allows businesses to provide interactive experiences for their customers. By embedding AR technology into brochures, product packaging, or marketing campaigns, businesses can offer dynamic experiences that engage customers in new ways. For instance, QR codes printed on materials can lead to immersive content like videos, virtual product demos, or 360-degree tours.
The ability to combine the physical world with the digital one offers brands an innovative way to engage customers and create memorable experiences that go beyond traditional print media.
First Colour can help you seamlessly integrate AR into your printed materials, creating interactive and engaging experiences for your customers. Whether you want to showcase a new product or enhance a marketing campaign, we have the expertise to bring AR to your print materials.
Trend #5: Fast Turnaround and On-Demand Printing
In an era where speed and efficiency are crucial, businesses are increasingly relying on same-day or on-demand printing for urgent projects. From event materials to last-minute promotional items, businesses need a reliable printing partner that can deliver high-quality prints quickly without compromising on quality.
The demand for fast turnaround times is particularly evident in industries like retail, event planning, and marketing, where deadlines are often tight and the pressure to deliver high-quality materials is high.
First Colour’s central London location and commitment to same-day printing services make us the perfect partner for businesses that need fast, high-quality prints. Whether you need event collateral printed overnight or a batch of promotional materials in just a few hours, we can meet your deadlines and exceed your expectations.
How to Make Custom Prints in 2025
For businesses looking to embrace these custom printing trends, the process can be straightforward and effective with the right guidance. Here are a few actionable steps to get started:
Conduct a branding audit
Start by assessing your brand’s printing needs, from promotional materials to packaging. Identify areas where you can incorporate these new trends to enhance your branding efforts.
Collaborate with professional printers
Partnering with experienced printers like First Colour allows you to explore all the innovative printing options available. Our team can provide advice, help you select the right materials, and ensure your prints align with your business goals.
Prioritise sustainability and innovation
As you explore custom printing options, focus on eco-friendly and innovative practices to ensure your prints reflect your business’s values and help you stay ahead of the competition.
At First Colour, we’re ready to help your business incorporate these trends into your next print project. From eco-friendly materials to personalised prints and AR integration, we have the tools and expertise to bring your vision to life.
Stay Ahead with First Colour
As businesses continue to innovate in 2025, staying updated on custom printing trends is crucial to maintaining a competitive edge. With sustainability, personalisation, and technology at the forefront, businesses that embrace these trends will stand out in an increasingly crowded market.
First Colour is here to help businesses in London navigate these exciting developments. With our eco friendly printing solutions, cutting-edge technologies, and ability to deliver high-quality prints on demand, we’re the perfect partner for businesses looking to stay ahead of the curve.
Get in touch with us today to discuss how your business can leverage the latest custom printing trends and make your brand stand out in 2025.